Linny Pro is a professional quality camp for youth football players. that helps prepare the players for higher level playing. I was asked to help name, brand and design an identity for this company. The name Linny Pro is a play off of the owner’s last name, Linenkohl, and “linear progression” which speaks to the mission statement of the company. The logo is bright and energetic with a sporty type treatment to show the progression that Coach Linny teaches his players.