Old Stage Saloon

SERVICES PROVIDED:

- Art Direction
- Branding Design
- Illustration

Old Stage Saloon is a saloon located on the original Butterfield Stage Coach. It embodies the spirit of the cowboys from the old west and is a staple in California’s Central Valley’s rich history. It was established in 1858 and is said to be a place where some of the most famous outlaws and cowboys stopped in. When the new owners of the saloon took over the business, they revamped the beautiful original building and wanted a new logo to match.

I designed a logo that has the fearlessness of an old west outlaw with the look and feel of a classic stage coach. It is unapologetic-ally Western, just like the saloon itself where modern day cowboys and ranchers go to satisfy their craving for comfort food.

To go along with the historic saloon’s logo, I also designed a large map that is displayed outside to show tourists some of the local attractions.