Penn Reels Packaging

 
 
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SERVICES PROVIDED:

- Packaging Design


 
 
 

Penn Reels are known for their superior fishing products. Their packaging should be no exception. The key to a good lure is attraction and the same goes for a good package. Through the use of photography and distinctive typography I designed a packaging design system that exemplifies their high quality products.

 
 

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Brand Collateral, Packaging DesignHillary DuysenComment